Chapter Outline

  • 01

    Introduction to Strategic Positioning: The Rapid Cycle way to Create a Strategic Plan You will Actually Use

  • 02

    The Strategic Positioning Project

    • Strategic Positioning Project, Lesson 1: Selecting the Right Participants

    • Strategic Positioning Project, Lesson 2: Day One--Trend Analysis

    • Strategic Positioning Project, Lesson 3: Day Two--Scenario Development

    • Strategic Positioning Project, Lesson 4: Day Three--Initiative Development

  • 03

    Strategic Positioning Project: Putting it All Together

    • Strategic Positioning Project, Lesson 5: Pro Tips and Putting it All Together